SANALI Group business model is based on a phased strategy of ‘Buy’, ‘Design’,‘Build’ and ‘Lease’/ ‘Sell’, supported by constant customer care and close control over the development process to ensure each property is of the highest quality possible.
The Buy Phase
In this phase, SANALI Group actively seeks to purchase land in prime locations. When selecting land, the development team considers a number of factors, including its location, whether it has scenic views, its proximity to amenities, the infrastructure availability and its potential investment appreciation opportunities.
The Design Phase
Once the Company has secured development rights and has contracted to purchase land for a particular development, the design phase begins. The objective of this phase is to create a development design that represents SANALI Group’s luxury brand and optimizes the commercial viability of the development.
SANALI Group developments have been recognized for their iconic designs.
The Build Phase
In the ‘Build’ phase of the Company’s business model, construction of high quality is done and the Company’s project execution and management relies on maintaining a highly qualified team of internal engineers, architects and design professionals, who are intensely involved with the entire design and construction process.
The Lease or Sell Phase
This is the final phase of the Company’s business model. Depending on the type of development, the final phase is either the ‘Lease’ or the ‘Sell’ phase.
During the ‘Lease’ phase, SANALI Group signs contracts with the lessee. We lease out IT parks, office buildings to software companies and other corporates. We do ‘Build to Suit’lease i.e. we provide customized premises by building according to the specifications or requirements of such companies.
During the ‘Sell’ phase, we sell residential units ranging from 2BHK, 3BHK, 4BHK and penthouses in the residential development. We also sell units in some of our commercial developments. We build townships and sell luxury villas after completion.
From the first expression of interest from a potential customer, the Company implements its customer relationship management process. SANALI Group has dedicated sales offices supporting customers’ needs. For example, it provides potential customers with ‘3-D walkthroughs’ and model apartments in order to give them tangible ‘living experiences’ of products.